Purity Enters CBD Market Via Kadenwood Partnership


Natural beverage brand Purity Organic is teaming with CBD supplier Kadenwood on a partnership to produce a range of CBD-infused food, beverage, personal care and pet products.

In addition to supplying hemp and hemp seeds wholesale, Newport Beach, California-based Kadenwood markets its own line of CBD topicals, Level Select, aimed at athletic recovery and promoted by former pro athletes including NFL quarterback Carson Palmer and MLB star Steve Garvey. Under its agreement with Purity Organic, Kadenwood controls the use of the Purity Organic trademark for all CBD-infused products, while Purity’s non-infused portfolio will continue to operate as a standalone company.

Founded in 2003, Purity Organic has a long history in ready-to-drink beverages, with products including juice, tea, coconut water and flavored sparkling water. Yet despite its track record, Purity’s first release under its agreement with Kadenwood — a four-SKU line of CBD-infused tea bags launching this spring — is outside the category. Containing 15 mg of full-spectrum CBD per bag, the line will be available in 18-count boxes in four varieties: Sleep (chamomile), Revive (Earl Grey) and Focus (green tea), plus an English Breakfast Tea. The suggested retail price is $24.99 per box.

Kadenwood co-founder and chief operating officer Doug Weekes said that tea was one of several CBD products Purity was considering, but that its development accelerated after national retailers expressed interest. He also noted that the format allowed Kadenwood to create a shelf-stable product that sidesteps certain challenges in formulating a ready-to-drink CBD beverage, such as solubility and taste.

“Across food, beverage, personal care and pet care, there’s a movement towards cleaner and cleaner ingredients,” Weekes said, speaking about how the brand’s existing equity will be leveraged for CBD products. “We really like the Purity trademark entering the CBD space for that reason. We believe it’s very telegraphic in terms of the purity of all the ingredients, including the high quality that Kadenwood brings. It helps consumers make a choice that they may be otherwise still confused about as they are learning about the CBD category.”

The launch of CBD Hot Teas comes as Purity is undergoing a series of structural changes. Late last year, the company appointed former Coca-Cola director Mary Page Platerink as its new CEO. In January, Purity completed the purchase of Dunn’s River Brands from Fireman Capital, a deal which saw the company acquire Sweet Leaf and Tradewinds iced tea labels.

Kadenwood is the latest in a growing line of hemp and cannabis suppliers to stake a claim to the growing CBD-infused drink market by working with an established brand. In 2018, Vancouver-based Harvest One cannabis company purchased sleep shot maker Dream Water for $26.7 million, with an eye towards exploiting synergies between the commercial cannabis and sleep aid markets. Last May, cannabis brand Caliva acquired California-based Zola with the aim of using the latter’s distribution network and in-house R&D teams to help broaden its vertically integrated cannabis business through innovation. The brand’s first infused product — Soul Grind, a three-SKU line of shelf-stable cold brew coffee with 10 mg CBD per 8 oz. can — launched last month.

According to Kadenwood co-founder and CEO Erick Dickens, a former SVP and CMO at King’s Hawaiian, Purity’s CBD innovations across all categories will emphasize the brand’s “clean” credentials.

“We felt like what we are doing is capturing or piggybacking off a brand that has a 20-plus-year history of being purchased by consumers who are on the cutting edge of organic, clean living,” he said. “We are taking those more progressive consumers and bringing them CBD. We see this as a way to rapidly start and accelerate our launch with consumers who are already interested in what our brand is doing next.”

Kadenwood, LLC, Consumer Seed-To-Shelf CBD Company Acquires Canabanix Farming Operations in Multi-Million Dollar Deal Forming Kadenwood Biosciences


With Acquisition, Kadenwood Forms One of the Largest US-Owned Vertically-Integrated CBD Production Divisions

NEWPORT BEACH, Calif. Jan. 30, 2020 PRNewswire. Kadenwood, LLC, a leading consumer seed-to-shelf CBD company dedicated to fostering trust and transparency in the mainstream wellness category, announces today the acquisition of Long Beach, CA-based Canabanix, which includes its nationwide farming, proprietary genetics and hundreds of thousands of square feet of greenhouse operations. With the acquisition, Canabanix will now be named Kadenwood Biosciences, utilizing its industry-leading hemp farming practices, including advanced technology in genetics and breeding, hemp production and the continued construction of its processing facilities and capabilities, providing quality, purity and consistency for fully vertical seed-to-shelf CBD product development.

Kadenwood launched in early 2019 merging a team of proven industry leaders in CPG marketing with Canabanix’s expertise in seed-to-shelf farming and genetic operations. As Kadenwood Biosciences, Kadenwood will now own all rights to Canabanix, creating a fully-integrated CBD solution with the ability to grow genetically advanced hemp across multiple states and bring new products to market with national distribution. Kadenwood Co-Founder and Managing Partner Brian Newberry, a leading strategist and authority in hemp growing and processing, will continue to oversee its CBD hemp and industrial hemp growth in the U.S. as well as international expansion, ensuring a new industry standard in producing only the best, most trusted and purest hemp and CBD products.

With the acquisition, Kadenwood is well-positioned to build on its expanding national footprint. Continuing to grow and develop unique seed-to-shelf practices while also becoming a trusted supplier to other CBD and hemp companies, Kadenwood Biosciences will expand the company’s ;commitment to providing the highest quality industrial hemp and purest CBD hemp product across both verticals. Kadenwood uses only the cleanest form of CBD oil, and isolates without THC (tetrahydrocannabinol), to create trusted products sourced from Canabanix operations and other proprietary owned hemp farms in the U.S. ;

“With the acquisition of Canabanix, we are eager to establish Kadenwood as one of the largest and fastest growing Hemp and CBD-only vertically integrated consumer products companies in the U.S.,” said ;Erick Dickens, CEO and Co-Founder of Kadenwood. “We are dedicated to setting the standard for the Hemp industry and on safety for CBD. By having control over the entire process, from seed to shelf, ensures that all Kadenwood farmed products meet the highest standards for purity and safety.” ;

“Building on our acquisition of Canabanix allows Kadenwood to continue to be at the forefront of best practice operational standards,” said Co-Founder and Managing Partner, ;Brian Newberry. “It’s our priority to continue to evolve the hemp industry in both industrial hemp and CBD hemp with better traceability standards and safety and health regulations to truly create a more trusted hemp products and CBD industry.” ;

“We are thrilled to extend our innovative practices and superior quality hemp to the Kadenwood brand,” said ;Glenn Russell, Co-Founder and Managing Partner of Canabanix, who will be joining the Kadenwood Board of Directors. “Our revolutionary genetics program and farming techniques allow us to grow the best of the best hemp and create the purest product and most effective CBD products with transparency and we believe the acquisition is one of many steps Kadenwood is taking to become the most reputable seed-to-shelf CBD company on the market.”

Kadenwood continues to partner closely with the CBD farming community to establish the best CBD farming techniques and create economic benefits at the local level, in addition to partnering with government agencies to help define traceability standards and regulations for CBD. To further this commitment, the company recently welcomed former Surgeon General ;Richard Carmona, MD, MPH, FACS to Kadenwood’s Advisory Board to provide leadership in setting CBD best practices. ;

Kadenwood’s first product in the personal care market, a CBD topical called LEVEL SELECT™, launched nationwide in ;August 2019.

Kadenwood’s first product line in the personal care market, LEVEL SELECT™, launched nationwide in ;August 2019. It includes a line of topical Roll-Ons and Sports Creams and a recently released line of CBD Oil Drops.

About CBD
CBD is a non-intoxicating cannabinoid found in cannabis. After tetrahydrocannabinol (THC), cannabidiol (CBD) is the second most abundant cannabinoid in the plant and has many potential therapeutic benefits, including anti-inflammatory, analgesic, anti-anxiety and seizure-suppressant properties.

About Kadenwood, LLC
Founded in 2019, Kadenwood is a privately-held consumer products lifestyle company relentlessly focused on shaping CBD into a trusted and safe mainstream wellness category. To drive this mission, Kadenwood is backed by decades of CPG marketing and category innovation expertise and industry-leading, vertically-integrated CBD farming to ensure quality CBD oil from seed-to-shelf that contains no THC (tetrahydrocannabinol). In Summer, 2019 Kadenwood will launch its collection of branded products under trademarks, starting with LEVEL SELECT in personal care, with the goal of becoming enduring brands people trust as safe and effective.

Kadenwood, LLC, Launches LEVEL SELECT™ CBD Oil Drops


Seed-To-Shelf CBD Company Extends LEVEL SELECT™ Brand Offering

NEWPORT BEACH, Calif. Jan. 28, 2020 PRNewswire — Kadenwood, LLC, a consumer seed-to-shelf CBD company dedicated to fostering trust and transparency in the mainstream wellness category, announced today a new line of CBD Oil Drops under its LEVEL SELECT brand. Featuring Broad Spectrum CBD, LEVEL SELECT CBD Oil Drops will be available in three levels of intensity.

Kadenwood, LLC, Launches LEVEL SELECT™ CBD Oil Drops

The new mint-flavored addition to the LEVEL SELECT brand was developed to the highest standards across quality and potency, offering consumers an innovative way to experience Kadenwood’s patented CBD formula. It joins the brand’s existing offerings of topical CBD Roll-Ons and Sports Creams, all containing only the purest form of CBD oil, without any THC (tetrahydrocannabinol), created through Kadenwood’s unique vertically-integrated seed-to-shelf production technology.   

“In developing new LEVEL SELECT CBD Oil Drops, we were committed to creating products for the everyday user while maintaining the highest standards across quality and potency components,” says Traci Mason, Vice President and General Manager at Kadenwood. “Just as with our established lines of Sports Creams and Roll-Ons, our new CBD Oil Drops offer some of the highest levels of CBD on the market at an affordable price point.”   

LEVEL SELECT CBD Oil Drops come in three levels of intensity:

  • Level 1 CBD Oil Drops have 1200mg of Broad Spectrum CBD per bottle offering 20mg of CBD per serving, ideal for anyone new to CBD Oils.
  • Level 2 CBD Oil Drops have 2400mg of Broad Spectrum CBD per bottle offering 40mg of CBD per serving, perfect for someone who wants a higher level of CBD.
  • Level 3 CBD Oil Drops have 5000mg of Broad Spectrum CBD per bottle offering over 80mg of CBD per serving, specially created for those who need maximum strength CBD.

“We’re excited to once again raise the bar for quality CBD products available to consumers with the launch of new LEVEL SELECT CBD Oil Drops,” says Erick Dickens, CEO and Co-Founder of Kadenwood. “This new offering expands the variety of products in which users can experience the benefits of Kadenwood’s pure hemp-derived CBD oil, which has been perfected through our proprietary farming operations to create the highest quality CBD.”

Designed to lead the way for high-quality personal care CBD products, the LEVEL SELECT™ brand is an instant game-changer. The complete line helps users maintain a healthy and active lifestyle from smaller everyday activities to physical exercise, competitive sports, travel and more. 

New LEVEL SELECT CBD Oil Drops are now available online at LevelSelectCBD.com starting at $69.99

About CBD
CBD is a non-intoxicating cannabinoid found in cannabis. After tetrahydrocannabinol (THC), cannabidiol (CBD) is the second most abundant cannabinoid in the plant and has many potential therapeutic benefits, including anti-inflammatory, analgesic, anti-anxiety and seizure-suppressant properties.

About Kadenwood, LLC
Founded in 2019, Kadenwood is a privately-held consumer products lifestyle company relentlessly focused on shaping CBD into a trusted and safe mainstream wellness category. To drive this mission, Kadenwood is backed by decades of CPG marketing and category innovation expertise and industry-leading, vertically-integrated CBD farming to ensure quality CBD oil from seed-to-shelf that contains no THC (tetrahydrocannabinol). In Summer, 2019 Kadenwood will launch its collection of branded products under trademarks, starting with LEVEL SELECT in personal care, with the goal of becoming enduring brands people trust as safe and effective.

Kadenwood, LLC, Consumer Seed-To-Shelf CBD Company, Launches Pet Product Division Led By Veteran Brand Innovation and Marketing Executive


Cristina Weekes Announced as President of Kadenwood Pet

NEWPORT BEACH, Calif., Jan. 7, 2020 /PRNewswire/ — Kadenwood, LLC, a consumer seed-to-shelf CBD company dedicated to fostering trust and transparency in the mainstream wellness category, announced today its plans to expand into pet focused CBD products. The new products will utilize Kadenwood’s pure hemp-derived CBD oil, containing no THC, produced through its proprietary farming methods. The announcement comes with the appointment of market expert Cristina Weekes as President of the new pet products division, Kadenwood Pet.

Cristina Weekes, President of Kadenwood Pet Cristina Weekes, President of Kadenwood Pet

Following the success of Kadenwood’s first product introduction, performance-oriented CBD sports cream LEVEL SELECT™, the new Kadenwood Pet division will focus on the science-based product development of safe and efficacious products serving the canine and feline population. Kadenwood has already gained market recognition for its safe and trusted consumer products, developed through best-in-class and proprietary CBD standards and operations from farming-to-shelf. The vertically integrated company which creates products utilizing only pure CBD, without THC, will continue its mission to develop, produce and distribute safe performance-oriented products with these same standards in its new pet vertical. 

The appointment of Weekes is pivotal as Kadenwood enters the pet marketplace. She brings over a decade of pet category experience and twenty years of leadership in the CPG space to Kadenwood, having worked with brands including Kraft, Sara Lee and Nabisco. Weekes previously held the role of General Manager at Central Garden & Pet, overseeing all functions of the business during her tenure. She has a proven track record of success in the category, having already led the due diligence, acquisition, and integration of two pet product companies. Her work has earned her several industry honors, including the 2013 Best New Pet Product of the Year, the 2013 Reggie Brand Activation Award, the 2014 Pet Product Business Award, and the Telly Award for Best Public Service Announcement. With an exceptional understanding of M&A, profit growth, national brand scaling and more, the new Kadenwood Pet division will benefit from Weekes’ expertise in EPA, FDA and NASC Pet Health & Wellness experience.

“As we continue to grow the Kadenwood brand, introducing product offerings and expanding into new categories, we look forward to tapping Cristina’s deep industry experience and insights in scaling trusted brands within the pet category,” says Erick Dickens, CEO and Co-Founder of Kadenwood, LLC. “With an impressive track record of business development through her M&A success and brand scaling experience in the space, she will be an essential asset in growing the Kadenwood Pet product portfolio.”

“I look forward to joining a team already leading in innovation as it expands into this new category,” adds Cristina Weekes, President of Kadenwood Pet. “I’m confident that Kadenwood’s commitment to producing industry-trusted, safe and effective products meeting the highest quality CBD production standards will position it for success in the pet wellness market.”

Kadenwood Pet will announce its first product launches in early 2020, which will reflect Kadenwood’s industry best standards, offering consumers a trusted option in CBD pet care that utilizes high-efficiency CBD and meets top regulatory compliance requirements.

About CBD
CBD is a non-intoxicating cannabinoid found in cannabis. After tetrahydrocannabinol (THC), cannabidiol (CBD) is the second most abundant cannabinoid in the plant and has many potential therapeutic benefits, including anti-inflammatory, analgesic, anti-anxiety and seizure-suppressant properties.

About Kadenwood, LLC
Founded in 2019, Kadenwood is a privately-held consumer products lifestyle company relentlessly focused on shaping CBD into a trusted and safe mainstream wellness category. To drive this mission, Kadenwood is backed by decades of CPG marketing and category innovation expertise and industry-leading, vertically-integrated CBD farming to ensure quality CBD oil from seed-to-shelf that contains no THC (tetrahydrocannabinol). In Summer, 2019 Kadenwood will launch its collection of branded products under trademarks, starting with LEVEL SELECT in personal care, with the goal of becoming enduring brands people trust as safe and effective.

KADENWOOD, LLC ENTERS CONSUMER PRODUCTS MARKETPLACE WITH A $50M AD BUDGET AND 100% OWNED SEED-TO-SHELF CAPABILITY, READY TO SHAPE AND GROW THE CBD INDUSTRY


Backed by Award-Winning Leadership in CPG Marketing and Vertically-Integrated CBD Farming to Ensure Highest Quality, Kadenwood Will Roll out Separate New Branded CBD Products This Summer

NEWPORT BEACH, Calif (MAY 8, 2019) – Kadenwood, LLC announces its entry into the consumer products marketplace with a relentless focus on shaping CBD into a trusted mainstream wellness category. To get there, Kadenwood merged a team of proven industry heavyweights in CPG marketing and category building innovation with a vertically-integrated, seed-to-shelf CBD farm group. Beginning this summer with up to $50M in planned advertising over the next two years, Kadenwood will launch its collection of branded products under trademarks with the goal of becoming enduring brands people trust as safe and effective. 

Initially Kadenwood will launch its first product in personal care under the trademark LEVEL SELECT™ followed by other categories. All the CBD oil for the products will be sourced through Kadenwood’s farms in the U.S. that exclusively produce hemp to ensure the highest quality and purity from seed to oil, containing no THC (tetrahydrocannabinol). This quality is further backed by the leadership of the team who received the “Best CBD Farmers of 2018 Nationwide” award from the Indo Expo. Kadenwood is also partnering closely with the CBD farming community to establish the best CBD farming techniques and local economic benefit, as well as partnering with government agencies to help define traceability standards and regulations for CBD. 

“Today more than a quarter of the U.S. population believes in the potential benefits of CBD[1]. There are lots of small companies dipping their toes in at the local level, trying to answer the consumer demand. However, there’s no clear national leader that can provide a safe and reliable product,” said Erick Dickens, Co-Founder and CEO of Kadenwood.

“With my team’s deep CPG marketing expertise combined with our CBD vertically-integrated farming capability, we have an opportunity to meet this demand and ensure we can deliver this highest quality brand product experience to existing and future users of CBD. Starting this summer, I’m excited to kick off the advertising for our new products that will communicate the brand benefits and continually educate the consumer about CBD to help it become the trusted mainstream wellness category that we believe it can be.”

As Co-Founder and CEO, Dickens brings over 20 years of experience leading teams. He served more than eight years as a U.S. Army pilot and commander and then in marketing leadership roles driving growth for category-leading brands in fast-growing startups and global Fortune 500 companies that included Kraft Foods, Henkel Personal Care, LifeLock and King’s Hawaiian. In addition to Dickens’ role as Co-Founder and CEO, Kadenwood’s leadership team includes Chairman, Todd Davis (Retired Co-Founder, Chairman and CEO of LifeLock); Chief Operating Officer and Co-Founder, Doug Weekes (former CPG leader from Kraft Foods, Henkel Personal Care, Core Water, Outlaw Beverages, Purity Organic); Co-Founder and General Manager, Brian Newberry (leading authority in hemp growing and processing; serial entrepreneur with over a dozenstartups, Fintech expert).

“With the CBD category expected to grow nearly 40 times its current size to $22B by 2022[2], I’m excited about the entry of Kadenwood to meet this demand by bringing together an illustrious team that has a long track record of success in defining industries and creating category leading brands that consumers love,” says Todd Davis, Chairman of Kadenwood.

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About CBD

CBD is a non-intoxicating cannabinoid found in cannabis. After tetrahydrocannabinol (THC), cannabidiol (CBD) is the second-most abundant cannabinoid in the plant, and has many potential therapeutic benefits, including anti-inflammatory, analgesic, anti-anxiety and seizure-suppressant properties.

About Kadenwood, LLC

Founded in 2019, Kadenwood is a privately-held consumer products lifestyle company relentlessly focused on shaping CBD into a trusted and safe mainstream wellness category. To drive this mission, Kadenwood is backed by decades of CPG marketing and category innovation expertise combined with industry leading vertically-integrated CBD farming to ensure quality CBD oil from seed-to-shelf containing no THC (tetrahydrocannabinol). In Summer, 2019 Kadenwood will launch its collection of branded products under trademarks starting with LEVEL SELECT in personal care with the goal of becoming enduring brands people trust as safe and effective.

To learn more about Kadenwood and follow news about its farms and soon-to-launch branded products, please visit http://kadenwoodbrands.com.

CONTACT:
Ryan Bowling
+1 650 245 7945
ryan@thrillcommunications.com 

[1] “CBD Goes Mainstream,” Consumer Reports, April 11, 2019
[2] CBD Report, Brightfield Group, September 13, 2018