Level Select CBD Products Get NFL Quarterback Carson Palmer’s Support Among Other Athletes


Carson Palmer states that, regardless of the current policies, CBD is already found in many major league locker rooms.

Consumers can now watch Palmer alongside Steve Garvey and Ann Meyers-Drysdale in the latest Level Select commercial for their topical sports creams.

“The floodgates have opened for athletes in CBD,” says Lolo Jones, who has recently been in many interviews to discuss her advocacy for the use of CBD in the sports industry. The Olympic athlete has many other athletes that have already come forward with their endorsements, their own companies, and even collaborations. Now, former NFL quarterback, three-time Pro Bowler, and Heisman winner Carson Palmer is getting involved, putting his support behind Level Select.

Here is a full line up of the Level Select CBD products:

  • Level Select Level One Cooling Mint Sports Roll On
  • Level Select Level One Cooling Mint Sports Cream
  • Level Select Level Two Cooling Mint Sports Cream
  • Level Select Level Three Cooling Mint Sports Cream

Speaking with Yahoo Finance this morning, Palmer stated, “After playing for 15 years, I’ve got a lot of aches and pains.” He adds that he has children that he wants to play with, and this CBD product has improved his ability to “be athletic” with his activities and with his family. Explaining the benefits of CBD oil, he clarified that the product is “not a miracle drug,” but it does help with the sleeping issues, pain, and movement that he needs to carry on through his daily routines.

Every professional sports league has different perspectives on how these products should be allowed, though the voices from former players could get loud enough to make a change. For Palmer, he commented that it is already found in “every NFL, MLB, and NBA locker room right now,” and that the public has a clear misunderstanding that CBD is a drug, confusing it with the intoxicating THC that comes from marijuana and is not legal. CBD, on the other hand, is legal and Palmer states the remedies from Level Select will not show up on a drug test.

In terms of other business interests, Palmer is “not heavy in the tech world,” but he wants to be involved in things that he’s interested in. He draws the attention back to Level Select, calling it a “great partnership.”

Not wasting a moment, a commercial is already available from Level Select that features Palmer as the opening athlete. Along with Palmer, viewers will see Hall of Famer and gold medalist Ann Meyers Drysdale and ten-time National League All-Star Steve Garvey as they showcase the broad-spectrum CBD-based sports creams, which are meant to be used topically. Each one provides a short testimonial of their experience with the products. As Garvey and Meyers-Drysdale speak first, Palmer comments, “It feels like there’s a headache in my knee 24 hours a day, and Level Select was an instant game changer.”

The sports cream offers three levels of intensity, depending on the needs of the user. The treatment options vary from “everyday discomfort” at level one to “maximum strength” at level three. Palmer is featured using the level 3 formula.

Watch Palmer in the latest commercial from Level Select here:

From Kraft Foods To CBD: A Chat With Kadenwood Brands CEO Erick Dickens


By Javier Hasse, Nina Zdinjak and Alex Oleinic.

The booming U.S. CBD market is estimated to exceed $20 billion by 2024, according to BDS Analytics — a substantial jump from $1.9 billion in 2018.

As CBD becomes mainstream, companies operating in the space are establishing themselves in a new environment and are not just competing among themselves, but also with larger and older conglomerates in the industries that CBD has recently penetrated.

One way that CBD businesses are adapting to the market growth is by hiring top talent from successful companies in other industries.

Benzinga recently sat down with Erick Dickens, the co-founder and CEO of Kadenwood Brands, who prior to CBD had a successful marketing and brand management career at a number of companies, including Kraft Foods.

From Marketer To CBD Entrepreneur
Prior to entering the business world, Dickens served as a pilot and commander in the U.S. Army for eight years.

After the army, he started working in marketing at Kraft Foods, driving growth for brands like Henkel, Post Cereals, Soft Scrub, Renuzit and Right Guard.

After Kraft, Dickens moved on to LifeLock, spearheading the company’s branding and product development, which contributed to a doubling in sales and a successful IPO.

He also spent five years at King’s Hawaiian, where he helped the company double its revenue and built a marketing function and strategy from scratch.

For his efforts and a marketing career that spans over more than 20 years, Dickens was recently chosen for the inaugural Forbes CMO Next list of 50 top marketers.

Earlier this year, Dickens moved to the CBD space and co-founded Kadenwood Brands, a consumer products lifestyle company that aims to shape CBD into a trusted, mainstream wellness category.

The company’s potential for success lies in its powerful combination of professional CPG marketing and category innovation expertise — and industry-leading vertically-integrated CBD farming, Dickens said.

Kadenwood is about to launch its first collection of branded products in personal care, LEVEL SELECT.

All CBD oils under the Level Select brand use plants from the company’s U.S. hemp farms.

Click here for more information about the upcoming Benzinga Cannabis Capital Conference Oct. 22-23 in Chicago.

People Shape The Company
One of the pillars of Kadenwood’s success is the leadership team that established the company, Dickens told Benzinga.

“Todd [Davis, Kadenwoood’s chairman] successfully started LifeLock, defined a new category and built the brand into a household name and industry leader. Todd led the company to a successful $1-billion IPO and then a $2.3-billion sale to Symantec.”

Dickens also praised Kadenwood’s chief operations officer, Doug Weeks, who previously managed personal care businesses at Henkel and the beverage business at Kraft, where he launched the Mio drink supplement business.

“Following his role at Kraft, Doug helped start Core water, which recently sold to Keurig Dr Pepper for $525 million. Doug also started [the] Outlaw Energy and Purity Organic beverage businesses.”

One of Kadenwood’s main sources of hemp and CBD expertise is General Manager Brian Newberry, Dickens said.

“Brian Newberry is a foremost leader in the CBD space. He has built one of the nation’s largest seed-to-shelf CBD genetics, farming and processing capabilities with state-of-the-art track-and-trace.”

Successful Fundraising Without A Product
In an industry where many companies struggle to fundraise, Kadenwood has $10 million from friends and family before launching a product.

“Our $70-million pre-money valuation was based on the value of our 300 acres of farmland and new product concepts/sales projections,” the CEO said.

Dickens said he finds the industry to be favorable for fundraising, with the only challenge being people who are not familiar with what is legal and what is not; or, in other words, the difference between hemp-derived CBD and cannabis.

Plans To Go Public
In the next two years, Kadenwood plans to invest $50 million in developing its brands, after which it’s considering an IPO, Dickens said.

The company will use most of hte funds from product sales and farming operations for large-scale advertising, he said.

Kadenwood is open to considering mergers or other forms of industry consolidation, as it plans to grow its farming operations and enhance its vertical integration capabilities, the CEO said.

Dickens relies on his previous experience, saying that the current work is similar to the things he and his team have done already.

“We are not in the marijuana business. We are building national consumer branded products that will define the CBD space.”

Kadenwood, LLC, Seed-To-Shelf CBD Company Launches Performance Sports Brand LEVEL SELECT™


Kadenwood Makes Its Entrance into Personal Care Market with New Campaign Featuring Athletes Steve Garvey, Carson Palmer and Ann Meyers Drysdale

Newport Beach, CA – September 9, 2019 – Kadenwood, LLC a new consumer products company focused on shaping CBD into a trusted and safe mainstream wellness category through its unique seed-to-shelf practices, enters into the personal care market with the launch of the performance-based CBD sports cream, LEVEL SELECT™. LEVEL SELECT™ is a breakthrough sports cream with a proprietary blend of Broad Spectrum and Nano CBD and comes in three levels of CBD intensity.

Kadenwood uses only the purest form of CBD oil, no THC (tetrahydrocannabinol), to create high-quality, trusted products that can scale nationally. “It was important to us to develop a product that would actually make a difference in consumers lives, so we spent a lot of time in the formula development process. The result was a really amazing product line that was made even better with the addition of high-quality CBD, said Traci Mason, Vice President and General Manager at Kadenwood. “The products deliver a spa-quality application and fragrance to make daily use a pleasant experience for our consumer.”

Aimed to meet the requirements of each consumer, the CBD sports cream comes to market in three levels of intensity and goes on smooth without leaving a greasy residue. Level 1 is best used to relax muscles and treat everyday discomfort, while Level 2 is higher in strength for a higher level of muscle soreness relief. Level 3 provides maximum strength when it’s needed most. LEVEL SELECT is an instant game-changer meant to help maintain a healthy and active lifestyle, from smaller everyday activities to physical exercise, competitive sports, travel and more.

“We are determined to raise the standards on quality CBD products that are available on the market and are excited to bring consumers our first available product LEVEL SELECT,” said Erick Dickens, CEO and Co-Founder of Kadenwood. “Our LEVEL SELECT performance line is backed by some of the best athletes who believe in the product’s capabilities.”

In partnership with Pro-baseball player Steve Garvey, former NFL quarterback Carson Palmer, and gold medalist and basketball hall of famer Ann Meyers Drysdale, LEVEL SELECT will be rolled out with a new advertising campaign that will run nationally across broadcast and digital, highlighting the performance-driven qualities of LEVEL SELECT.

With the recent addition of former Surgeon General, Richard Carmona to its Advisory Board, Kadenwood maintains a strong commitment to shaping an industry-trusted, safe and effective brand for consumers across markets. Kadenwood oversees the entire seed to shelf process through the company’s own proprietary farming operations, harnessing the best farming techniques while ensuring LEVEL SELECT, among forthcoming products, contain no THC and meet the highest quality CBD production standards.

As the first product from Kadenwood on the market, LEVEL SELECT is designed to lead the way for high-quality personal care products while cementing a household name for trusted CBD.

LEVEL SELECT is now available at SelectMyLevel.com.

About CBD
Cannabidiol (CBD) is a naturally occurring compound found in hemp plants and has many potential therapeutic benefits. CBD is non-psychoactive, meaning it does not induce any feelings of being “high.” Thanks to the 2018 Farm Bill, compounds derived from hemp plants are now federally legal and consumers can enjoy the many benefits this natural compound provides.

About Kadenwood, LLC
Founded in 2019, Kadenwood is a privately-held consumer products lifestyle company relentlessly focused on shaping CBD into a trusted and safe mainstream wellness category. To drive this mission, Kadenwood is backed by decades of CPG marketing and category innovation expertise and industry-leading, vertically-integrated CBD farming to ensure quality CBD oil from seed-to-shelf that contains no THC (tetrahydrocannabinol). In Summer, 2019 Kadenwood will launch its collection of branded products under trademarks, starting with LEVEL SELECT in personal care, with the goal of becoming enduring brands people trust as safe and effective.

To learn more about Kadenwood and follow news about its farms and soon-to-launch branded products, please visit http://kadenwoodbrands.com.

Media Contact:
Brittany Hershkowitz
Burson Cohn & Wolfe
Kadenwood@bcw-global.com
323.602.1091

Kadenwood, LLC Bolsters Executive Leadership Team to Strengthen Category Market Expertise in Personal Care and Food & Beverage


Traci Mason Announced as VP and General Manager, Personal Care and Jason Waggoner Joins as VP and General Manager, Food & Beverage

NEWPORT BEACH, Calif., June 17, 2019 /PRNewswire/ — Kadenwood, LLC, the vertically-integrated and privately-held consumer products lifestyle company focused on shaping CBD into a trusted and safe mainstream wellness category, announced two significant executive additions to its renowned leadership team. Traci Mason joins as VP and General Manager, Personal Care and Jason Waggoner has been named VP and General Manager, Food & Beverage.

The additions expand Kadenwood’s world-class executive team backed by decades of award-winning CPG marketing experience, category innovation expertise, profitable growth and national brand scaling, brand development and advertising. Combined with Kadenwood’s proprietary seed-to-shelf hemp farms, Kadenwood’s new appointments are pivotal for the company’s growth. Kadenwood uses only the purest form of oil, no THC (tetrahydrocannabinol), to create high-quality, trusted products that can scale nationally.

The appointments of Waggoner and Mason will strengthen Kadenwood’s category-specific product launches as the company uses their proprietary CBD formula to introduce trademarked consumer brands in verticals including personal care, food & beverage, pet care and more. Kadenwood will launch its first product under Mason’s direction named LEVEL SELECT™ in the personal care sector offering a performance-oriented CBD topical, available to consumers in August.

Mason brings over 15 years of experience growing revenue and profit margins in the CPG and retail industries and is focused on increasing Kadenwood’s personal care and performance driven products. Mason has held several brand marketing leadership roles across various product categories. While at Henkel Consumer Goods, Mason led a variety of personal care brands including Right Guard, Dry Idea and Dial where she developed product innovation and strategic marketing plans in the deodorant, body wash and lotion segments. She is relentlessly building innovation pipelines for Kadenwood’s future personal care brands and product launches.

Waggoner, a global CPG marketing leader, who most recently served as Director of Marketing for King’s Hawaiian, will oversee brand portfolio growth in the food and beverage space. At King’s Hawaiian, Waggoner aided in the development of creative campaign design and the subsequent execution of a multi-million-dollar advertising budget that integrated several viewership platforms. Prior, Waggoner was at General Mills working on brands such as Cascadian Farm, Larabar and Progresso Soup where he developed new marketing targets and drove incremental growth.

Waggoner will oversee the conception, creation and launch of Kadenwood’s collection of food and beverage products, ensuring each product within the portfolio is safe and effective. With Waggoner’s national brand expertise within the vertical, Kadenwood is well-equipped to become a nationally recognized and mainstream provider of CBD food and beverage products.

“We believe that access to a trusted, high-quality product that uses only the purest form of CBD is a necessity to address the growing demand from consumers in an industry that is complex, oversaturated and misinformed. We’ve brought together a passionate team of trusted executives with award-winning backgrounds in building nationally recognized, safe and trusted products,” said Erick Dickens, CEO and Co-Founder of Kadenwood. “Our success in bringing these products to market is reliant on our best-in-class team of experts who understand product category expansion and profit growth. Jason and Traci are essential to maintaining our promise to consumers as we build our portfolio of brands expanding into different CPG verticals and navigating the rapid evolution of the CBD industry.”

“It is an exciting time to join a company that is changing how we approach an emerging industry, driving change through its safe and transparent processes,” said Mason. “I am proud to be a part of the Kadenwood team, a company that is committed to ensuring the highest quality products for consumers,” said Waggoner.

“We are determined to raise the bar for the CBD industry, delivering exceptional products that consumers will love, trust and recognize nationally. We are thrilled to welcome our new leadership team as we disrupt the market bringing newfound professionalism from our advanced farming techniques to our deep-rooted brand experience, to create a groundbreaking company that will shift the perspective of how consumers view and experience CBD products across multiple categories,” Todd Davis, Chairman of Kadenwood.

About CBD
CBD is a non-intoxicating cannabinoid found in cannabis. After tetrahydrocannabinol (THC), cannabidiol (CBD) is the second most abundant cannabinoid in the plant and has many potential therapeutic benefits, including anti-inflammatory, analgesic, anti-anxiety and seizure-suppressant properties.

About Kadenwood, LLC
Founded in 2019, Kadenwood is a privately-held consumer products lifestyle company relentlessly focused on shaping CBD into a trusted and safe mainstream wellness category. To drive this mission, Kadenwood is backed by decades of CPG marketing and category innovation expertise and industry-leading, vertically-integrated CBD farming to ensure quality CBD oil from seed-to-shelf that contains no THC (tetrahydrocannabinol). In Summer, 2019 Kadenwood will launch its collection of branded products under trademarks, starting with LEVEL SELECT in personal care, with the goal of becoming enduring brands people trust as safe and effective.

Kadenwood, LLC, Consumer Seed-To-Shelf CBD Brand Welcomes Former Surgeon General Richard Carmona to Advisory Board


Military, Veteran, Medical, Law Enforcement, and Policy Expert Strengthens Kadenwood’s Position for Leadership in Health & Wellness Market

Newport Beach, CA — July 22, 2019 – – Kadenwood, LLC a new consumer brand focused on shaping CBD into a trusted and safe mainstream wellness category through its unique seed-to-shelf practices is excited to announce the appointment of former Surgeon General Richard Carmona¸ MD, MPH, FACS to Kadenwood’s Advisory Board. With a veteran career in public health, medicine and policy, Carmona will be pivotal in setting best practices and advising leadership on standards for success within the health and wellness market.

Carmona will serve as a member of Kadenwood’s Advisory Board, aiding in the company’s efforts to work cohesively with government officials and health experts to set high standards for safety across the brand’s seed-to-shelf and farming practices. As an accomplished physician, public health administrator and former Surgeon General, Carmona is an expert on policy and health regulations for CPG market products, which will enable the company to create better standards for safety and trust across the CBD market. Carmona was a vice admiral in the Public Health Service Commissioned Corps and served as the seventeenth Surgeon General of the United States under President George W. Bush.

With Carmona’s guidance, Kadenwood will continue its commitment to providing the highest quality and purest product from seed-to-shelf. Kadenwood uses only the cleanest form of oil, no THC (tetrahydrocannabinol), to create high-quality, trusted products that can scale nationally, all sourced through proprietary owned hemp farms in the U.S. to guarantee safety and quality within Kadenwood’s verticals of product in the CPG market.

“We are dedicated to establishing Kadenwood as a notable brand that consumers can trust and recognize for high-quality CBD as we roll out product offerings across personal care, food & beverage, pet care and more,” said Erick Dickens, CEO and Co-Founder of Kadenwood. “It is imperative that we work to create the best process from farm-to-shelf and set the standard for the industry on safety within the very confused CBD space. Dr. Carmona will help us in leading the way to introduce trusted products into the health and wellness market and under his guidance, we are confident that we can shift the perception of CBD working alongside the right government officials to truly set new standards for product introduction.”

“I am pleased to join Kadenwood’s team because of their commitment to ensuring the highest quality products for consumers. The CBD market is fragmented, driven largely by non-scientific anecdotes and needs a trusted national product based on the best science that consumers can recognize and believe in,” said Richard Carmona. “I am confident in the strength of Kadenwood’s executive leadership to not only create vertical products that provide a safe and effective use of CBD, but I believe in their passion and mission to create better consumer education, awareness, accessibility and product efficacy to help provide transparency within the market.”

Kadenwood is also partnering closely with the CBD farming community to establish the best CBD farming techniques and create economic benefits at the local level. Staying true to its forward-thinking approach, the company is partnering with government agencies to help define traceability standards and regulations for CBD.

LEVEL SELECT™, Kadenwood’s first product in the personal care market, will offer a CBD topical and be available to consumers this August.

About CBD
CBD is a non-intoxicating cannabinoid found in cannabis. After tetrahydrocannabinol (THC), cannabidiol (CBD) is the second-most abundant cannabinoid in the plant and may have many potential therapeutic benefits, including anti-inflammatory, analgesic, anti-anxiety and seizure-suppressant properties.

About Kadenwood, LLC

Founded in 2019, Kadenwood is a privately-held consumer products lifestyle company relentlessly focused on shaping CBD into a trusted and safe mainstream wellness category. To drive this mission, Kadenwood is backed by decades of CPG marketing and category innovation expertise and industry-leading, vertically-integrated CBD farming to ensure quality CBD oil from seed-to-shelf that contains no THC (tetrahydrocannabinol). In Summer, 2019 Kadenwood will launch its collection of branded products under trademarks, starting with LEVEL SELECT in personal care, with the goal of becoming enduring brands people trust as safe and effective.

To learn more about Kadenwood and follow news about its farms and soon-to-launch branded products, please visit http://kadenwoodbrands.com.

Media Contact:

Brittany Hershkowitz
Burson Cohn & Wolfe
Kadenwood@bcw-global.com
323.602.1091

Erick Dickens: “Don’t compromise an opportunity just because it may be bigger than the brand itself.”


I don’t compromise an opportunity just because it may be bigger than the brand itself. When I was working for what was a regional food brand and charged with turning it into a national powerhouse, I found myself in a situation where I had the chance to pursue marketing options that would not typically take on a smaller brand. While having a discussion with one of my marketing partners, baseball legend Steve Garvey, he asked me what my home run activation would be. I replied that I wanted to create a restaurant for the brand inside the ballpark, but that based on my previous discussions with the team, that it seemed out of reach. Garvey smiled and said that we were not going to give up that easily. He arranged for a new set of conversations and helped the marketing team develop an approach that would make the ballpark more receptive to the idea. When opening day arrived, our brand had a restaurant inside the stadium. I learned once again that not giving up, leveraging the strength of your team and being open to creative solutions achieves success.

by Chaya Weiner | Authority Magainze

I had the pleasure of interviewing Erick Dickens, Co-Founder and CEO of Kadenwood, LLC. Erick started his career in marketing after serving over eight years as a U.S. Army pilot and commander. He has over 20 years of experience leading teams and driving growth for category-leading brands in fast-growing start-ups and global Fortune 500 companies. Erick was recently selected to the inaugural Forbes CMO Next list of 50 top marketers redefining the role of CMO for his work driving brand and business growth at King’s Hawaiian. Erick has managed household brands such as Post Cereals, Renuzit, Soft Scrub, and Right Guard at Kraft Foods and Henkel. Erick led LifeLock’s branding and product development effort resulting in a doubling of sales over three years and a successful IPO. At King’s Hawaiian, Erick built the marketing function and strategy from scratch — doubling the 68-year-old bread company’s revenue during his five years. In addition to traditional marketing mediums such as TV, print, radio, and digital, Erick successfully leveraged both branded entertainment and sponsorship to drive category-leading, new product launches.

Thank you for joining us! Can you tell us a story about what brought you to this specific career path?

After serving over eight years as an army pilot and commander, I made the decision to transition into business. The recruiting company Cameron-Brooks, which specializes in placing former military officers into business roles, coached and positioned me for a brand management career starting with Kraft Foods in New York. My current business partner and cofounder of Kadenwood, LLC, Doug Weekes hired me as an associate brand manager on Post cereals. Over the last 15 years, I have had the opportunity to launch several new products and build several brands into household names. I see the current environment of CBD as complicated for consumers. I’ve always believed in creating companies and products that directly benefit the consumer and are easy to understand and trust. My goal for this new company is to really shape a new standard for the CBD industry and create brands you can trust will work and be safe on a national scale.

Can you share a story of grit and success? First, can you tell us a story about the hard times that you faced when you first started your journey?

I constantly draw upon my experience from the military where I made life and death decisions. One event in particular tested my mettle like no other. While flying reconnaissance in South America as part of our nation’s war on drugs and counterterrorism efforts, my Dash-7 aircraft suffered a failed engine over hostile territory. In addition to the engine failure, the aircraft also suffered a series of mechanical issues severely limiting my options to continue flight. To make matters worse, the only secure airfield available for me to land unexpectedly closed due to quickly brewing storm clouds. My responsibility to get the crew of eight home safely forced me to take the most obvious solution of landing immediately in hostile territory and hoping for an unlikely rescue off the table. Instead, I worked with my copilot to develop an alternative flight path towards our base airfield while circumnavigating the thunderstorms. With a fuel imbalance, no visibility, and a limited amount of time to try for a landing, we utilized multiple navigational aids to put the aircraft in a position to land safely. This experience taught me that determination and teamwork can solve seemingly impossible challenges.

Where did you get the drive to continue even though things were so hard?

My dad instilled in me the value to never quit. This value was further reinforced throughout my life by coaches while playing competitive sports and my leadership in the military.

So, how are things going today? How did grit lead to your eventual success?

Today, I am the CEO of Kandenwood, LLC where my cofounders and I are building the country’s largest vertically integrated CBD consumer products business. The idea of starting a new company in an emerging space with the goal of building the nation’s top household consumer brands from scratch may seem daunting to many, but we are determined to achieve this by leveraging the talents of our exceptional team and bringing to bear every resource at our disposal to ensure success.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from it?

While boarding a flight to New York to do our company’s first national press tour, my very patient cofounder Brian Newberry called me to review our talking points. During this conversation, he quickly realized that I could not pronounce one of the key terms in this industry. He quickly began a repeat after me exercise. So, as I sat in my seat amongst other travelers, one word crossed my lips out loud with every breath, cannabidiol. I sat there saying this strange word over and over and could not seem to get it right. I tried relating it to the word banana, which did little to help me pronounce the second part of the word. As the door closed, I finally go it right. The lesson I took away from this experience is how important it is to rely on the strengths of each team member and to support each other.

What do you think makes your company stand out? Can you share a story?

The combination of our vertically integrated industry leading farming operation coupled with the country’s best consumer entrepreneurial brand leaders sets us apart from everyone in the space. Our talent, determination and experience will show in our work. We are dedicated to changing the safety and quality of products in the CBD industry and believe we can set new standards that have a direct benefit to consumers. We want to be the most trusted, well known company that consumers can identify and immediately know they are getting the purest product.

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out?”

Don’t compromise talent and empower the team to share the burden of building the business. Tackling how to breakthrough an emerging industry that is oversaturated takes a lot of smart, talented individuals coming together for the greater good. Create a company and product that you believe in and have passion behind and see the bigger picture outside of just your company. To shift the industry, we all need to be in this together.

None of us are able to achieve success without some help along the way. Is there a particular person whom you are grateful towards who helped get you to where you are? Can you share a story?

Todd Davis, founder of Lifelock, hired me to help him lead his company’s marketing efforts through the IPO. He taught me how to turn an unknown startup into an industry leading national brand. He trusted me to deliver against some of the Lifelock’s biggest branding challenges and in turn, I was committed to never let him down. After my time at Lifelock, we each pursued separate opportunities, but kept in loose contact. When I called him six years later out of the blue to get his advice on this new venture, he jumped in and became our first and biggest investor, but he didn’t just write a check, he offered support and council every step of the way and later became our chairman.

How have you used your success to bring goodness to the world?

Kadenwood, LLC is on a mission to deliver the highest quality hemp derived CBD products that consumers can trust will help improve wellness. We’re committed to only creating the best and making consumer decisions easier with the goal of creating brands that are nationally recognized and trusted.

Based on your experience, can you share five pieces of advice about how one can develop grit? (Please share a story)

  1. Challenge yourself with big ideas
  2. Create options to overcome obsticles
  3. Surround yourself with excellence
  4. Don’t give up
  5. Maintain high standards

I don’t compromise an opportunity just because it may be bigger than the brand itself. When I was working for what was a regional food brand and charged with turning it into a national powerhouse, I found myself in a situation where I had the chance to pursue marketing options that would not typically take on a smaller brand. While having a discussion with one of my marketing partners, baseball legend Steve Garvey, he asked me what my home run activation would be. I replied that I wanted to create a restaurant for the brand inside the ballpark, but that based on my previous discussions with the team, that it seemed out of reach. Garvey smiled and said that we were not going to give up that easily. He arranged for a new set of conversations and helped the marketing team develop an approach that would make the ballpark more receptive to the idea. When opening day arrived, our brand had a restaurant inside the stadium. I learned once again that not giving up, leveraging the strength of your team and being open to creative solutions achieves success.

Thank you for all of these great insights!

view original source >>  MEDIUM | Authority Magaine

KADENWOOD, LLC ENTERS CONSUMER PRODUCTS MARKETPLACE WITH A $50M AD BUDGET AND 100% OWNED SEED-TO-SHELF CAPABILITY, READY TO SHAPE AND GROW THE CBD INDUSTRY


Backed by Award-Winning Leadership in CPG Marketing and Vertically-Integrated CBD Farming to Ensure Highest Quality, Kadenwood Will Roll out Separate New Branded CBD Products This Summer

NEWPORT BEACH, Calif (MAY 8, 2019) – Kadenwood, LLC announces its entry into the consumer products marketplace with a relentless focus on shaping CBD into a trusted mainstream wellness category. To get there, Kadenwood merged a team of proven industry heavyweights in CPG marketing and category building innovation with a vertically-integrated, seed-to-shelf CBD farm group. Beginning this summer with up to $50M in planned advertising over the next two years, Kadenwood will launch its collection of branded products under trademarks with the goal of becoming enduring brands people trust as safe and effective. 

Initially Kadenwood will launch its first product in personal care under the trademark LEVEL SELECT™ followed by other categories. All the CBD oil for the products will be sourced through Kadenwood’s farms in the U.S. that exclusively produce hemp to ensure the highest quality and purity from seed to oil, containing no THC (tetrahydrocannabinol). This quality is further backed by the leadership of the team who received the “Best CBD Farmers of 2018 Nationwide” award from the Indo Expo. Kadenwood is also partnering closely with the CBD farming community to establish the best CBD farming techniques and local economic benefit, as well as partnering with government agencies to help define traceability standards and regulations for CBD. 

“Today more than a quarter of the U.S. population believes in the potential benefits of CBD[1]. There are lots of small companies dipping their toes in at the local level, trying to answer the consumer demand. However, there’s no clear national leader that can provide a safe and reliable product,” said Erick Dickens, Co-Founder and CEO of Kadenwood.

“With my team’s deep CPG marketing expertise combined with our CBD vertically-integrated farming capability, we have an opportunity to meet this demand and ensure we can deliver this highest quality brand product experience to existing and future users of CBD. Starting this summer, I’m excited to kick off the advertising for our new products that will communicate the brand benefits and continually educate the consumer about CBD to help it become the trusted mainstream wellness category that we believe it can be.”

As Co-Founder and CEO, Dickens brings over 20 years of experience leading teams. He served more than eight years as a U.S. Army pilot and commander and then in marketing leadership roles driving growth for category-leading brands in fast-growing startups and global Fortune 500 companies that included Kraft Foods, Henkel Personal Care, LifeLock and King’s Hawaiian. In addition to Dickens’ role as Co-Founder and CEO, Kadenwood’s leadership team includes Chairman, Todd Davis (Retired Co-Founder, Chairman and CEO of LifeLock); Chief Operating Officer and Co-Founder, Doug Weekes (former CPG leader from Kraft Foods, Henkel Personal Care, Core Water, Outlaw Beverages, Purity Organic); Co-Founder and General Manager, Brian Newberry (leading authority in hemp growing and processing; serial entrepreneur with over a dozenstartups, Fintech expert).

“With the CBD category expected to grow nearly 40 times its current size to $22B by 2022[2], I’m excited about the entry of Kadenwood to meet this demand by bringing together an illustrious team that has a long track record of success in defining industries and creating category leading brands that consumers love,” says Todd Davis, Chairman of Kadenwood.

###

About CBD

CBD is a non-intoxicating cannabinoid found in cannabis. After tetrahydrocannabinol (THC), cannabidiol (CBD) is the second-most abundant cannabinoid in the plant, and has many potential therapeutic benefits, including anti-inflammatory, analgesic, anti-anxiety and seizure-suppressant properties.

About Kadenwood, LLC

Founded in 2019, Kadenwood is a privately-held consumer products lifestyle company relentlessly focused on shaping CBD into a trusted and safe mainstream wellness category. To drive this mission, Kadenwood is backed by decades of CPG marketing and category innovation expertise combined with industry leading vertically-integrated CBD farming to ensure quality CBD oil from seed-to-shelf containing no THC (tetrahydrocannabinol). In Summer, 2019 Kadenwood will launch its collection of branded products under trademarks starting with LEVEL SELECT in personal care with the goal of becoming enduring brands people trust as safe and effective.

To learn more about Kadenwood and follow news about its farms and soon-to-launch branded products, please visit http://kadenwoodbrands.com.

CONTACT:
Ryan Bowling
+1 650 245 7945
ryan@thrillcommunications.com 

[1] “CBD Goes Mainstream,” Consumer Reports, April 11, 2019
[2] CBD Report, Brightfield Group, September 13, 2018